Our story

Welcome! We are Tanner & Alaura Pope a husband-and-wife team who live outside a small town in New Mexico. 3rd generation leather workers who have branched out into silver work as a natural extension. We are committed to providing heirloom, investment grade handmade artisan items to the public. Our vision is to pass on the knowledge, skills and brand to our children so that they may carry on this creative tradition and inspire generations to come! While the passion and some of the trade was passed down, the business was not. KEY 3 CO. is a labor of love that both Tanner and Alaura pour their heart and soul into daily, while raising their family. Alaura runs the office, marketing, customer service, schedules pieces, designs, purchases stones/cabs as well as works at the bench and whatever else needs to happen for a small business to go around. Tanner can be found running the engraving machine, engineering new processes to bring Alaura’s designs to life, keeping the shop stocked with metals and supplies, and he works at the bench as well. They work alongside each other most of the time with a child in their lap or working with them. New for 2026 KEY 3 CO. will be expanding their store to include boutique items with a western flare. The gals in the Pope family are fashion forward and ready to share! Keep an eye out for new categories and items.